Jim founded Swanton Berry Farm in 1983 with the goal of providing flavorful strawberries that were not grown at the expense of farm workers' health or dignity. Over the years, Swanton has become an industry leader in developing organic methods for growing strawberries.
Founder Jim Cochran along with co-owners Sandy Brown, Adelfo Antonio, Juan Barranco, Bill Kennedy, Luis Ruiz, Tim Campion, and Tim Hudson and around 32 additional full-time and 25 seasonal workers.
200 acres over 5 ranches
Forty acres of clay and 40 acres of sand are built with compost, cover crops, crop residues, and organic fertilizers.
Drip and sprinkler irrigation; one ranch gets water from the city and the other has a three-reservoir system.
Hand and mechanical cultivation; plastic mulch on the strawberries.