Bill grows over 10 varieties of organic apples on 15 acres. His main varieties are Fuji, Jonagold, and Pippin, with smaller amounts of Braeburn, Gala, Granny Smith, Empire, Cameo, Pink Lady, Orrin, Sonata, Mutsu, and Black Twig.
Bill Peixoto's parents bought 8 acres and a small house near Watsonville, CA in 1957. In 1965, they purchased the 2.5 acre apple orchard adjoining their property. Watsonville is the site of one of the earliest known apple orchards in California, and it continues to be one of California's primary apple growing regions to this day. When Bill's father died in 1983, he and his brother Bob took over the small orchard adjacent to their parents' property. They began tearing out older, unproductive trees and replanting with newer varieties every year. After 4 years, Bob had enough of apple farming, and Bill continued on his own. In 1990, Bill rented a larger orchard from a family friend and began renovations with newer varieties of apples. In 1996 he began to transition both of his orchards to organic production, and his entire operation received organic certification in 1999.