|Time:||2.30–6.30p, Opens May 2nd|
|Months:||First Tues. May - last Tues. Oct|
|Location:||120 Russell Ave, Felton|
|Features:||EBT/SNAP, Kids Zone, Music series|
The Felton Farmers’ Market started in 1987 and is the second oldest market in Santa Cruz County. In 2009, SCCFM took over operations and has since increased the variety of certified organic fruits and vegetables, artisan foods and implemented the EBT/SNAP benefit program.
This seasonal market is a favorite for the communities living in the San Lorenzo Valley and is located in the heart of downtown Felton on Hwy 9. Considered the most kid friendly market in the area, the market provides a centrally located space for parents to leave their young ones, who can draw, play or get their faces painted. The market is a perfect place for families to come and enjoy the day.
The 2017 Season
The Felton Farmers’ Market welcomes the 2017 season bringing your favorite farms and showcasing the best in regional organic produce, pasture raised meats and eggs. The Felton Market is truly a local market with San Lorenzo Valley-based farms like Old House, Rider Ranch, Stone Meal Farm and R&K Honey. RoliRoti, the country’s first and finest gourmet rotisserie food truck, returns serving only sustainably-farmed meats and organic produce at their seasonal best. Local favorite, The Penny Ice Creamery served up unique flavors like whiskey custard, peach sorbet and honey yogurt persimmon. The Santa Cruz Mountain Brewery joins us with local brew. See you all soon!
Special Events in 2017
May 2nd: Season Opener Celebration/Free Strawberry Shortcake
This is one of the most fun days of the year. The Felton Market returns and it’s time for a party! Shortcake from Beckmann’s Bakery, strawberries from Live Earth and Vasquez farms and whipped cream from Companion Bakeshop – come out for a piece and welcome your favorite vendors back to this beautiful market in the woods.
Scavenger Hunts by KERMIT at the Felton Market
A shiny, green, bike-mobile is joining the markets for a fantastic, fun-filled series of foodie farmers’ market hunts. Check in at KERMIT the bicycle book mobile. Then scour the market for all the right things; think alphabet and rainbow themes. You’ll win a prize of a basket of berries and walk away with books from the library. Kermit visits the Felton Market from 3-6pm on May 2nd, June 13th, July 18th, August 15th and September 19th.
June 13th: Children’s Day
The Felton Farmers’ Market continues its annual tradition in hosting Children’s Day – a festive event to celebrate the little ones in our lives. On June 13th, during the standard market hours (2:30-6:30pm) mingle at the market, listen to live music and visit various local groups including while they hold open enrollment for summer programs. While kids plant seedlings and get their faces painted, parents can learn more about summer educational opportunities for children in the Santa Cruz County region.
September 19th: Apple a Day Festival!
On September 19th we gather to celebrate the age-old truth…AN APPLE A DAY KEEPS THE DOCTOR AWAY! Apples are full on in September – tart ones, sweet ones and everything in between ones. Get excited about apple cider pressing, face painting, apple bobbing, apple art and hard cider tasting.
October 17th: Pumpkin Decorating Bonanza!
The Felton Farmers’ Market 2017 season welcomes the fall and its fading light with free pumpkin decorating on October 17th. From 2:30 – 5:30 kids and adults alike will sit down to celebrate the harvest season, the coming holidays and the joy of playing with food. Per tradition, Rodoni Farms will be donating pumpkins of all shapes and sizes to be dressed up with veggies, string, pipe cleaners, buttons and googly eyes. Festivities also include face painting and live music. Meanwhile, get your grocery shopping done and have a mouth-watering afternoon or evening meal.
The market provides parents a centrally located shaded spot in the market that their kids can hang out, draw, play with toys, read and work on their best socialization skills with other young ones.
Market Match offers farmers’ market customers a dollar for dollar match up to $10 on their CalFresh (food stamp) cards at the Felton market. If a customer swipes their CalFresh card for $7, they get $7 of Market Match for free, swipe $10, you get $10. The goal of this project is to encourage CalFresh (EBT/SNAP) recipients to take advantage of fresh, locally-grown fruits and vegetables. SCCFM will be offering the Market Match program for the 2017 season. By offering an incentive that lowers the price of fresh produce, we are helping shoppers stretch their food dollars while keeping their families healthy. Locate the information booth and the market manager to redeem EBT coins and to take advantage of the Market Match incentive.
In recognition of CalFresh Awareness Month the Felton and Live Oak markets are once again offering a DOUBLE MATCH program during the month of MAY, or until funds are exhausted, offering two Market Match tokens for every EBT token up to ten dollars. Ten dollars of EBT becomes thirty dollars at the Felton and Live Oak markets in May. EBT and Market Match transactions at these two markets nearly doubled between 2015 and 2016 (the pilot year) suggesting that this program has a substantial impact. Onsite CalFresh application assistance will be available. Thank you to the Santa Cruz County Human Services Department and Second Harvest Food Bank for making it possible!