|Time:||2.30–6.30p, Opens May 1, 2018|
|Months:||First Tues. May - last Tues. Oct|
|Location:||120 Russell Ave, Felton|
|Features:||EBT/SNAP, Kids Zone, Music series|
The Felton Farmers’ Market started in 1987 and is the second oldest market in Santa Cruz County. In 2009, SCCFM took over operations and has since increased the variety of certified organic fruits and vegetables, artisan foods and implemented the EBT/SNAP benefit program.
This seasonal market is a favorite for the communities living in the San Lorenzo Valley and is located in the heart of downtown Felton on Hwy 9. Considered the most kid friendly market in the area, the market provides a centrally located space for parents to leave their young ones, who can draw, play or get their faces painted. The market is a perfect place for families to come and enjoy the day.
The 2018 Season
The Felton Farmers’ Market will begin the 2018 season on May 1st, bringing your favorite farms and showcasing the best in regional organic produce, pasture raised meats and eggs. The Felton Market is truly a local market with San Lorenzo Valley-based farms like Old House, Rider Ranch, Stone Meal Farm and R&K Honey. RoliRoti, the country’s first and finest gourmet rotisserie food truck, returns serving only sustainably-farmed meats and organic produce at their seasonal best. Local favorite, The Penny Ice Creamery served up unique flavors like whiskey custard, peach sorbet and honey yogurt persimmon. The Santa Cruz Mountain Brewery joins us with local brew. See you all soon!
Special Events in 2018 – More Details to be Announced
Scavenger Hunts by KERMIT at the Felton Market
A shiny, green, bike-mobile is joining the markets for a fantastic, fun-filled series of foodie farmers’ market hunts. Check in at KERMIT the bicycle book mobile. Then scour the market for all the right things; think alphabet and rainbow themes. You’ll win a prize of a basket of berries and walk away with books from the library. Kermit visits the Felton Market from 3-6pm on all of our special event days.
May 1st: Season Opener Celebration/Free Strawberry Shortcake
This is one of the most fun days of the year. The Felton Market returns and it’s time for a party! Shortcake from Beckmann’s Bakery, strawberries from Live Earth and Vasquez farms and whipped cream – come out for a piece and welcome your favorite vendors back to this beautiful market in the woods. There will be face painting, live music, a photobooth and more. Mountain Feed and Farm Supply joins us for a DIY workshop making traditional strawberry jam from 3:30-4:30. TheIt’s time to get your weekly market shopping pattern started again!
June 26th: Summer, Summer, Summer Time
The Felton Farmers’ Market celebrates the beginning of summer – the warmest, longest days of the year and the fullest tables at market. Special guests Mountain Feed and Farm Supply head up a DIY workshop from 3:30-4:30pm making a fermented zucchini pickle. KERMIT the SC Public Libraries’ bicycle book mobile heads up a scavenger hunt and prizes! Face painting, live music, an art table and other festivities abound.
September 18th: Apple a Day Festival!
Last year we hosted this event and it was a total blast! Let’s do it again. Apples grow all over Santa Cruz County and are delicious, hardy and loved for endless reasons. On September 18, during the standard market hours (2:30-6:30pm), this free event hosts a flurry of activities for kids and adults alike. KERMIT the bicycle, book-mobile from the Santa Cruz Public Libraries offers an apple scavenger hunt – learn foodie facts, talk to farmers and win a basket of berries. Mountain Feed and Farm Supply joins us for a DIY workshop making apple sauce from 3:30-4:30. The apple art table and live music sets the mood. There will be apple pressing and tasting, face painting, apples selling for a dollar a pound and all the standard joys of this sweet, long standing, neighborhood market.
October 23rd: Pumpkin Decorating Bonanza!
The Felton Farmers’ Market 2018 season welcomes the fall and its fading light with free pumpkin decorating! From 2:30 – 6:30pm kids and adults alike will sit down to celebrate the harvest season, the coming holidays and the joy of playing with food. Per tradition, Rodoni Farms will be donating pumpkins of all shapes and sizes to be dressed up with veggies, string, pipe cleaners, buttons and googly eyes. Mountain Feed and Farm Supply heads up a DIY workshop on pumpkin syrup making from 3:30-4:30. TheFestivities also include face painting, KERMIT’s scavenger hunt and live music. Meanwhile, get your grocery shopping done and have a mouth-watering afternoon or evening meal.
The market provides parents a centrally located shaded spot in the market that their kids can hang out, draw, play with toys, read and work on their best socialization skills with other young ones.
Market Match offers farmers’ market customers a dollar for dollar match up to $10 on their CalFresh (food stamp) cards at the Felton market. If a customer swipes their CalFresh card for $7, they get $7 of Market Match for free, swipe $10, you get $10. The goal of this project is to encourage CalFresh (EBT/SNAP) recipients to take advantage of fresh, locally-grown fruits and vegetables. SCCFM will be offering the Market Match program for the 2018 season. By offering an incentive that lowers the price of fresh produce, we are helping shoppers stretch their food dollars while keeping their families healthy. Locate the information booth and the market manager to redeem EBT coins and to take advantage of the Market Match incentive.
ANNOUNCEMENT! In recognition of CalFresh Awareness Month the Felton and Live Oak markets are once again offering a DOUBLE MATCH program during the month of MAY, or until funds are exhausted, offering two Market Match tokens for every EBT token up to ten dollars. Ten dollars of EBT becomes thirty dollars at the Felton and Live Oak markets in May. EBT and Market Match transactions at these two markets nearly doubled between 2015 and 2016 (the pilot year) and then again between 2016 and 2017, suggesting that this program has a substantial impact. Onsite CalFresh application assistance will be available. Thank you to the Santa Cruz County Human Services Department and Second Harvest Food Bank for making it possible!