Time: 2.30–6.30p
Day: Tuesdays. Opens May 6, 2020
Months: CLOSED NOW. Market season is first Tues. May - last Tues. Oct
Location: 120 Russell Ave, Felton
Features: , ,

The Felton Farmers’ Market is closed for the season, the last day was October 29th!

The Felton Farmers’ Market was started in 1987 and is the second oldest market in Santa Cruz County. In 2009, SCCFM took over operations and has since increased the variety of certified organic fruits and vegetables, artisan foods and implemented the EBT/SNAP benefit program.

This seasonal market is a favorite for the communities living in the San Lorenzo Valley and is located in the heart of downtown Felton on Hwy 9. Considered the most kid friendly market in the area, the market provides a centrally located space for parents to leave their  young ones, who can draw, play or get their faces painted. The market is a perfect place for families to come and enjoy the day.

The 2020 Season

The Felton Farmers’ Market opens on May 5th. Keep checking in here and follow us on Instagram to learn more about what’s coming down the line in 2020. For now a big shout out to all those who made 2019 a great season full of fresh veggies, live music, festivities, education, visiting and all the goodness that sharing food brings.

PAST Special Events hosted in 2019 (the 2020 Season will be announced soon).

Scavenger Hunts by KERMIT at the Felton Market

A shiny, green, bike-mobile is joining the markets for a fantastic, fun-filled series of foodie farmers’ market hunts. Check in at KERMIT the bicycle book mobile. Then scour the market for all the right things; think alphabet and rainbow themes. You’ll win a prize of a basket of berries and walk away with books from the library. Kermit visits the Felton Market from 2:30-5pm on all of our special event days.

May 7th: Season Opener Celebration/Free Strawberry Shortcake

This is one of the most fun days of the year. The Felton Market returns and it’s time for a party! Shortcake from Beckmann’s Bakery, strawberries from Live Earth and Vasquez farms and whipped cream – come out for a piece and welcome your favorite vendors back to this beautiful market in the woods. There will be face painting, live music, a photobooth and  more. Mountain Feed and Farm Supply joins us for a DIY workshop making traditional strawberry jam from 3:30-4:30. TheIt’s time to get your weekly market shopping pattern started again!

June 18th: Summer, Summer, Summer Time

The Felton Farmers’ Market celebrates the beginning of summer – the warmest, longest days of the year and the fullest tables at market. Special guests Mountain Feed and Farm Supply head up a DIY workshop from 3:30-4:30pm making a fermented zucchini pickle. KERMIT the SC Public Libraries’ bicycle book mobile heads up a scavenger hunt and prizes! Face painting, live music, an art table and other festivities abound.


August 20th: Tomato Tornado Celebration

Our newest event…. because we can’t give you too many events to attend! Come by to taste all the amazing varieties the markets has to offer. Ever wanted to know what is the difference between an heirloom vs. hybrid…well come by and find out. Taste a dry-farmed early girl….a Santa Cruz County farming invention and learn some great tips from Mountain Feed & Farm Supply. KERMIT the bicycle, book-mobile from the Santa Cruz Public Libraries offers an apple scavenger hunt – learn foodie facts, talk to farmers and win a basket of berries. Mountain Feed and Farm Supply joins us for a DIY workshop using tomatoes from 3:30-4:30.


September 17th: Apple a Day Festival!

Apples grow all over Santa Cruz County and are delicious, hardy and loved for endless reasons. On September 17, during the standard market hours (2:30-6:30pm), this free event hosts a flurry of activities for kids and adults alike. KERMIT the bicycle, book-mobile from the Santa Cruz Public Libraries offers an apple scavenger hunt – learn foodie facts, talk to farmers and win a basket of berries. Mountain Feed and Farm Supply joins us for a DIY workshop making apple sauce from 3:30-4:30. The apple art table and live music sets the mood. There will be apple pressing and tasting, face painting, apples selling for a dollar a pound and all the standard joys of this sweet, long standing, neighborhood market.

October 15th: Pumpkin Decorating Bonanza!

The Felton Farmers’ Market 2019 season welcomes the fall and its fading light with free pumpkin decorating! From 2:30 – 6:30pm kids and adults alike will sit down to celebrate the harvest season, the coming holidays and the joy of playing with food. Per tradition, Rodoni Farms will be donating pumpkins of all shapes and sizes to be dressed up with veggies, string, pipe cleaners, buttons and googly eyes. Mountain Feed and Farm Supply heads up a DIY workshop on a specialty drink, pumpkin beer (non-alcoholic) with a ginger bug, from 3:30-4:30pm. The festivities also include face painting, KERMIT’s scavenger hunt and live music. Meanwhile, get your grocery shopping done and have a mouth-watering afternoon or evening meal.

Kids Zone!

The market provides parents a centrally located shaded spot in the market that their kids can hang out, draw, play with toys, read and work on their best socialization skills with other young ones.

Market Match

Market Match offers farmers’ market customers a dollar for dollar match up to $10 on their CalFresh (food stamp) cards at the Felton market.  If a customer swipes their CalFresh card for $7, they get $7 of Market Match for free, swipe $10, you get $10. The goal of this project is to encourage CalFresh (EBT/SNAP) recipients to take advantage of fresh, locally-grown fruits and vegetables. SCCFM will be offering the Market Match program for the 2020 season. By offering an incentive that lowers the price of fresh produce, we are helping shoppers stretch their food dollars while keeping their families healthy. Locate the information booth and the market manager to redeem EBT coins and to take advantage of the Market Match incentive.